Packaging can help show people what a brand stands for and how important it regards its consumers. It can also help in providing a company with a competitive advantage in the industry. All elements of your packaging will tell a story.
This is why it is important to create it in a way that aligns with your brand. You can play with different senses when designing packaging to give consumers a better and exciting experience even when it comes to the packaging. If you want to play with the sense of touch you can consider textured boxes.
If you are not happy with the specialty paper texture or if you wish to include your design texture on the paperboard, try out textured paper. The packaging manufacturer will make the texture template mold and then hit this on the packaging material. The result will be textured paper which is amazing to touch.
If you want to know about the aesthetic appeal and tactile experience of textured packaging, read on to find out more:
Create a journey with a sense of touch
Premium packaging will not only look luxurious but it can feel luxurious also. When you engage with different senses like the sense of touch, you can form a direct emotional connection with the target audience. These boxes can be appealing when they are designed well.
The tactile experience can be given to consumers if people get a unique feeling touching the box. You can include a texture on the packaging which you think your consumers will enjoy touching. For example, if you are selling a feminine product, you can make the box feel soft and chic. Custom texture and linen boxes can for instance work here.
Practical and strong packaging
You can spend much time and money designing premium packaging, but if it cannot handle transportation and storage pressures, you will have wasted time and money. This is why it is important to design packaging strongly.
You should keep in mind environmental stressors like humidity which can occur when your product is getting delivered. Moisture may result in card bending and linen getting spoiled as well. When this happens, consumers will not be able to get a luxury experience when they are touching and opening the packaging.
It is better to look for strong materials that provide the perfect amount of safety for your products if you want to succeed. The packaging should be the right size so that movement of the product is limited. Your transportation costs may be less with packaging like this.
Do not just choose any packaging material but look at a strong option that allows textured effects to be included on it easily. Cardboard texture and linen boxes will help you if you want something like this.
Use of color
To make the packaging look aesthetically appealing and draw the eyes of your consumer base, you can carefully consider what colors you want to include on it. The colors should help convey the message you want to give about your brand and product.
If you aim to give the impression of luxury, choose black, gold, purple, etc. to include on the box. It will be helpful if you look at color psychology and get to know the meanings of colors so that you can include the ones that will give a certain meaning and let people know what type of product is in the box.
Branding details
If you have made printed texture and linen boxes look appealing alluring shoppers to them, it will be beneficial for your company to include a brand logo on the box. The target audience may have noticed your packaging and by adding a brand logo on it, you will let them know which company is selling the product. People want to know this before they buy something.
This is why you should include your company logo on the box in a way that people will be able to easily notice it. This will be useful for your present customers if they are looking for products from your company. New potential consumers will also find out that your brand exists and can notice the products it sells.
Brands that are looking for packaging that is extravagant and appealing to the senses of sight and touch can consider texture and linen packaging. This packaging will show shoppers that your brand concentrates in wanting to give a good impression to people.
However, if you want to give a positive impression you will have to give consumers an aesthetically appealing and tactile experience. This can be done with strong packaging made from high-quality packaging material.
The boxes must also be designed extravagantly according to the image that your brand wants to portray in the market about itself and the products that it sells.