Shopify and BigCommerce: How These Platforms Benefit the eCommerce Business

What is Shopify?

Shopify is a leading ecommerce platform for entrepreneurs to start their own online stores. It is user-friendly, especially for dropshipping stores, and offers access to numerous themes and apps.  Hire certified Shopify Developers to help you with Shopify theme customization to meet your specific business needs.

Why Shopify?

If you are planning to start your online store then you should hire Shopify experts for Shopify theme customization in order to meet your specialized needs for your business. You must go through various processes and use a variety of methods to improve your chances of success. 

You need to create an online store that is interesting and also appealing enough to get customers to leave a review. Set up your store, starting with your website, your products how you deliver them, and your prices. Customers can judge you based on your online store. Some of the most common methods to build an online store include using a pre-built eCommerce platform, such as Shopify.

Shopify is a good platform for building ecommerce stores in its own way, it depends on the type of market you want to target and the product you want to sell.

If you’re starting a small business online, you can tie your domain to an online shopping cart and storefront at Shopify. Shopify is a cloud-based eCommerce platform that enables businesses of all sizes to create an online store. Shopify is an extremely robust platform that is also user-friendly. Scaling is simple for both small and large online businesses.

What is BigCommerce?

Using BigCommerce, business owners may create an online store and sell their products there. As long as they have access to a web browser and the Internet, they may develop and manage their online storefronts remotely. And since BigCommerce runs on its own computers, you may use it without investing in web hosting or any other software.

BigCommerce offers a wide range of customized models that can be used to help you design the layout of your online store. It can be used to promote both the physical and digital products in your store. Additionally, with a variety of tools at your disposal, commercializing your brand will be simpler for you.

The majority of BigCommerce’s target market consists of people who are inexperienced in website design. However, it is also helpful software for developers and tech-savvy clients that need to change the HTML and CSS for their online stores.

BigCommerce is well known for having an intuitive user interface. Even if you lack experience running a website, you can still create one using BigCommerce. If you want to manage an online store and consider all of the technical difficulties of maintaining a website, BigCommerce is the ideal option.

Why BigCommerce?

Now you know What BigCommerce and related information to this platform is. Why does choosing BigCommerce to create your online store is advantageous? It is easier to manage your products, consumers, and orders. Looking for a BigCommerce Design and Development Company? Tech Prastish is a Web and mobile app development company offering Bigcommerce app development services. Hire BigCommerce developers to grab the advantage of a good platform with stability and industry-leading outcomes in our big commerce development services.

BigCommerce’s features will let your customers filter for brands, categories, reviews, etc. With the “Quick Search Bar,” you can access and control your products effortlessly. Furthermore, in this platform, you will be able to segment your customers into different groups according to the pricing, promotions, and product access, and curate your store information tailored to customers’ different groups.

1. The most up-to-date SEO practices

There is a big effect on your market growth if you can optimize your store and search engine results. The great thing about BigCommerce is that it currently utilizes up-to-date SEO methods and procedures. In addition to numerous SEO-friendly features, including the auto-optimized title and URL, the platform includes keyword-rich details that users can add manually.

2. The help of BigCommerce’s user-friendly mobile websites in selling.

Not only do you have a broad selection of styles for your websites, but these themes also fit well on all mobile devices. With this advanced feature, you can refine your e-shopping cart immensely and boost your sales rate. The figure reveals that more than 71% of shopping cart abandonment occurs on poorly designed mobile sites.

3. BigCommerce Customer Service is available 24/7 for you

BigCommerce also provides one of the most friendly and welcoming customer care departments. Not to mention a wide range of supporting programs for every big and small business.

This is why BigCommerce customer support is so fulfilling:

  • Dedicated expert support
  • Shorter wait times
  • Express routing for enterprise customers
  • 24/7 access to support team

4. BigCommerce is a built-in feature with various marketing tools and analytics.

Listed below are some of the most popular features of the marketing and analytics of BigCommerce:

  • You can sell gift vouchers.
  • Offer exclusive cart-level discounts.
  • Auto-generate and validate coupon codes.
  • Launch and publish email marketing campaigns.

Besides these tasks, you will also draw impactful market knowledge based on the data and boost the conversion rates based on the success parameters.

What is BigCommerce vs Shopify?

Key differences between BigCommerce and Shopify include: Shopify has a bigger app store with plugins to customize your site, but BigCommerce offers more features for free. Shopify charges transaction fees on your sales unless you use their own payment portal. Bigcommerce does not charge transaction fees.

Why you need both the Shopify and BigCommerce Stores for your business’s success

  • Here’s a closer look at how Shopify and BigCommerce compare in the five main categories that concern e-commerce business owners:
  • Usability: from set-up to regular use to support when something goes wrong
  • Plugins, integrations, and what they can accomplish out of the box are examples of features. 
  • Sales and marketing, including integrations with sales systems and SEO skills 
  • Order fulfilment, security, and tax management in logistics 
  • Pricing and payments: the price of the platform and the methods of receiving payments from users
  • Usability 
  • Time is cash. You’ll spend more time experimenting with conversion-boosting strategies and less time learning if your platform is simple to understand. The simplicity of each platform is listed below:
  • The primary setup 

Regardless of whether you use BigCommerce or Shopify, the process of building your website is rather similar. You receive a personalised setup guide after completing a few multiple-choice questions on the homepage, which walks you through picking a theme, creating a custom domain name, and setting up your first product page. In a single afternoon, your store will be operational. 

Both signup processes are simple for new users: BigCommerce’s enrollment process is a little more straightforward than Shopify’s, but BigCommerce allows you to free up staff accounts.

  • Usability  

Shopify is a beginner’s dream since practically every feature has a tooltip, or small information box, explaining what it does when you hover over it. 

BigCommerce is just a little bit more difficult to use, but it typically pays off with greater control over many parts of your store. 

For instance, adding a product to your BigCommerce store requires filling out far more details than it does in Shopify. Once you’ve done that, though, you can really alter how people see your product. A minimum purchase requirement, a gift-wrapping option, and an unlimited number of product variations are all options. You can only have three product versions in Shopify.

Finally, some business owners prefer Shopify’s user interface (UI) to BigCommerce’s UI because it is more aesthetically beautiful.

Finally, some business owners find Shopify’s user interface (UI) more visually pleasing than BigCommerce’s UI, which you need to consider since you’ll be looking at it every day. 

3. Backing 

Numerous customer assistance solutions are available on both platforms, including:

24*7 a year live chat, phone, and email support, a service center, and a forum for the public. 

You can benefit from Shopify Learn, their library of video courses, whether or not you decide to use the platform. It provides free information on every facet of e-commerce business, from platform-specific how-tos to more general subjects like managing your funds as an entrepreneur. 

Both platforms offer priority support to enterprise-level customers in the form of a dedicated support agent (for Shopify’s Plus package customers) or an onboarding consultant (for BigCommerce’s Enterprise package customers). 

BigCommerce’s solution is superior in this regard because it provides you with professional guidance before you run across a problem. 

It’s crucial to check that your chosen ecommerce platform is capable of building the kind of store you’re dreaming of. Here are some factors to take into consideration:  

4. Theme Customization

BigCommerce has 286 mobile responsive themes, 15 of which are free, compared to Shopify’s 105 mobile responsive themes (also known as templates), 11 of which are free. The selection isn’t as diverse as it seems because a number of BigCommerce themes are pretty identical to one another, with the exception of color palettes.

Both systems provide a straightforward builder for modifying your theme. 

Compared to BigCommerce, Shopify’s builder offers more content block kinds for you to add, like as signup forms, contact forms, and blog strips. 

You may edit the HTML or CSS code on whatever platform you desire, or you can hire someone to do it for you. But if you run a small business and don’t want to spend a lot of money.

  • Plugins and integrations 

No other ecommerce platform has the breadth and variety of Shopify’s App Store. There are 8,000+ plugins dealing with everything from marketing to upselling and customer service, so you can customize your site any way you want without ever consulting a developer. 

If you plan on using a growth marketing strategy (one that involves running many small experiments to learn how to get more customers or conversions), then this will be a huge asset. The variety of Shopify’s app store gives you plenty of scope for new features to test.

BigCommerce’s app store is more modest—with just over 1,300 available plugins. Shopify’s most popular apps have equivalents in BigCommerce, so you won’t have to go without commonly requested functionalities like SMS marketing, or live chat customer support. However, you might lose out if you want to experiment with more innovative features. 

Fifth, add-ons and integrations 

The scope and variety of Shopify’s App Store are unmatched by any other ecommerce platform. You may customise your website whatever you like without ever consulting a developer because there are more than 8,000 plugins available that deal with anything from marketing to upselling and customer care. 

This will be a major advantage if you intend to use a growth marketing strategy, which is doing numerous tiny tests to discover how to increase sales or conversions. You have a lot of room to experiment with new features because of Shopify’s app store’s diversity.

The app shop for BigCommerce only offers a little over 1,300 plugins, which is more restrained. BigCommerce has analogs to Shopify’s most popular apps, so you won’t be lacking often sought-after features like SMS.

Here are the points I would like to highlight that are making each platform stand out with their outstanding features to use both of them to be ahead of the marketing rush. 

Checkouts in shopify

The checkout process is the cornerstone of business, and Shopify’s is currently the greatest, without a doubt.

The performance of the major e-commerce platforms and bespoke builds was examined in a recent external study by a top global management consulting firm. The results revealed that Shopify’s overall conversion rate outperforms the competition by up to 36% and on average by 15%. 

It also demonstrated the effectiveness of Shop Pay, Shopify’s quick checkout feature. Compared to guest checkout, it can increase conversion by up to 50% when employed, outperforming other accelerated checkouts by at least 10%. According to the study, the sheer presence of Shop Pay can boost lower funnel conversion by 5%. 

This information is a potent tool to utilize with potential customers, supporting

 This data is a powerful tool to use with prospective clients, reinforcing Shopify’s four unique checkout advantages: our massive identity network, unmatched scale, consumer trust, and velocity of innovation.

Checkouts in Bigcommerce

BigCommerce is another popular platform that offers similar features to Shopify, with a focus on scalability and customization options which makes it different too. BigCommerce offers more features for free and doesn’t charge transaction fees. 

What makes BigCommerce different?

Customers benefit from a seamless and user-friendly experience thanks to BigCommerce’s mobile-friendly checkout process. Customers can easily complete their purchases on mobile devices because the checkout pages are responsively designed to fit a variety of screen sizes.

Despite its scale, BigCommerce serves all types of businesses. Online retailers can select plans based on their company needs thanks to its distinctive pricing. They even have the freedom to change to a different plan based on their profitability and growth. 

Hire BigCommerce developers and experts from Tech Prastish to make your website look professional and increase sales.