In this post, we’ll take a look at some of the best ways to increase your discoverability in search engines. The goal of these tips is to help you make sure that your content has a chance of showing up in Google searches. While there are many factors involved in ranking for keywords, these tips will help increase the chances that people will find you when they’re searching online.
Improve your meta title and meta description
Meta titles and descriptions are the first thing a user sees when they search for something. A meta title should be unique to your page, but not too long; a good rule of thumb is 65 characters or less. The same goes for meta descriptions: make sure they’re descriptive, but also concise enough so users can read them before clicking away from your page (or even worse–bouncing back).
Build links to your site
Links are important for search engines to find your content. Building links can be difficult, but there are some simple things you can do to get started:
- Build great content and share it with others on social media, in blog posts and on other websites. This will help you build up a network of backlinks (links from other websites) that point towards your site.
- Try to build links from relevant sites rather than spammy ones – this will help keep Google happy!
Use social media to build relationships with influencers
Influencers can help you get more traffic and more links, which is a key part of SEO. They’ll also help spread the word about your content on social media, which can drive even more traffic towards your site (and link clicks). The key here is that influencers are not just any old person who has an audience; they’re people who have influence over their followers because their content is seen as valuable or interesting in some way–either because it offers expert advice or entertainment value. If someone sees one of these folks sharing something from your site, they’re likely going to click through and check out what else has been posted there too–especially if it looks interesting!
Encourage your audience to share your content
Social media is an important component of your online marketing strategy. It’s where you can interact with your customers and build relationships with them, so it’s crucial that you make a concerted effort to engage with them on social media platforms.
One way to encourage sharing is by giving people something interesting or useful to share, like an infographic or video. You could also provide links so that they can easily share content from your website without having to copy/paste the text into their tweets or posts (this makes it easier for others who see those posts in their newsfeeds). Don’t force people into sharing–if they don’t want what you’re offering, there are plenty of other options out there! However…do make sure that when someone does choose one of our products/services/etc., we have easy ways for them to do this via our website(s).
Website photos are important
The first thing that people notice when they visit a website is the design. If you have an attractive and easy-to-use website, people will be more likely to stay on your site and learn more about your products or services. But if your website looks like it was designed in 2017, people will leave as soon as possible.
Website photos are a great way to increase the discoverability of your website. The best way to do this is by adding high-quality photos from C.I.A. Studio of you, your products or services. These photos should be clear and well-lit so that customers can see what they’re getting before buying anything from you.
Make sure you have a sitemap for search engines to find all of the pages on your website.
A sitemap is a file that contains a list of all the pages on your website, and where they can be found. It helps search engines find, index and crawl your site’s content more efficiently.
Google, for example, uses sitemaps as an important part of its crawling process: when you create a sitemap and submit it to Google via Webmaster Tools (or through their API), it will help them get started with indexing your site right away. The more pages you have in your sitemap–especially those that aren’t linked directly from other sites–the more likely they are to be indexed quickly by Googlebot!
Creating one shouldn’t take long at all; there are plenty of tools available online that make creating one simple enough even if you haven’t done anything like this before – just look up “free sitemap generator” on Google Search! Just remember: don’t forget about updating yours every time something changes on your website because otherwise those changes won’t be reflected until the next time someone creates a new version for themselves…
If you’re looking for ways to improve your SEO and increase discoverability, these are some great starting points. Remember that SEO is not just about getting more traffic; it’s also about improving the experience of your visitors, so they get what they need from your site and come back again in the future.
