A financial year is around the corner and every business is busy calculating their year-long profits and achievements. While they are counting stars, they are also preparing for the next year’s strategy to raise the growth in the business.
Now, this time you should add a special recipe — a personalised corporate gift — to your growth strategy. You must be wondering what can a custom corporate gift do for a business. Expensive glitters, that’s all they are? Expensive too?
But, you have got it all wrong yet. Gifting has become a great way to grow your business. Gifts make every heart light up. Your employees, partners, management, and clients will encounter the same phenomenon. There are surveys which have revealed that incorporating personalised corporate gifts in business strategy has benefited the companies and businesses.
Now get ready to delve deep into the subject matter which is why you should add corporate gifting ( insert personalised too).
Business of Personalised Corporate Gifts
During the pre-pandemic era, the total business of corporate gifting stood at 10 percent. After the pandemic, the growth of the corporate gifting sector has astounded everyone in the realm of business. The growth was 20-35% for the FY year 2022-2023.
This is the result of putting trust in personalised corporate gifts that have turned the business of gifting into gold. Every successful business has invested in corporate gifting to make the most out of it.
What do we need to focus on when we talk about business growth?
Relationships make the best of the businesses. The act of gifting serves as a meaningful way to express gratitude to your clients for the valuable sales they have contributed to your business. Offering a personalised corporate gift not only shows appreciation but also strengthens the working relationship with your employees, vendors, partners, and clients fostering a sense of connection and mutual respect.
Board the “Personalised Corporate Gifting” Train
Corporate gifting extends far beyond the simple act of choosing items at a gift shop and dispatching them in personalised gift boxes. To truly make an impact, it’s essential to establish a well-thought-out corporate gifting strategy. Titan Corporate Gifting involves delineating actionable procedures for gifting to clients, employees, and prospects.
A comprehensive strategy should encompass key elements such as determining the gifting budget, sourcing appropriate gifts, and defining the types of gifts to distribute. Considerations should also extend to identifying criteria for gift recipients and outlining the logistical aspects of sending out gifts.
Specify the qualifications that make clients and employees eligible for particular gifts, including customised or personalised corporate gifts like watches and coins. Additionally, decide whether the gifts will feature your business logo, and if so, outline the procedures for branding.
The timing of the gifting process is another critical factor that needs clarification in your strategy.
When selecting gifts, explore gift cards (physical or electronic), digital watches, valuable gold and silver coins products, or other cost-effective yet meaningful items for employees and prospects.
For employees, it’s crucial to understand the workplace corporate gift culture. Some companies discourage receiving gifts, so it’s important to be aware of these policies. For those open to receiving gifts, delve into your employees’ personal preferences to ensure the gifts resonate with them.
Moreover, the chosen gifts should reflect the level of business and value provided by the recipients. For creating and fostering a culture of gratitude, consider utilising a concierge service to corporate gifts for employees. This service involves personalisation and the creation of custom corporate gifts tailored to your specific gifting needs.
