OUTSOURCE VS. INSOURCE DIGITAL MARKETING: WHEN AND WHY YOU SHOULD USE A SOCIAL AGENCY

Key Points:

1. Choosing Between Insourcing and Outsourcing:

• Businesses often grapple with the decision of whether to hire social media professionals internally or opt for the services of an agency.

1. Crucial Components of a Strategy:

• A comprehensive social media strategy should clearly define the business’s vision, mission, core values, target audience, key performance indicators (KPIs), content pillars, and plans for both organic and paid social media.

1. Considerations for Structure:

• Before implementing a strategy, it is essential to establish a solid structural foundation, including resource needs, team organization, training, and plans spanning daily to yearly. Mismanagement or a lack of expertise can lead to inefficiencies and hinder desired outcomes.

1. Executional Roles:

• Proper execution requires specific roles such as organic social media coordinators, graphic designers, and content creators. However, businesses often overload junior roles or face challenges with staff consistency.

1. Advantages of Agencies:

• Social media agencies, exemplified by Social Meteor, provide expertise, consistent strategy implementation, and flexibility in scaling or adjusting services based on business needs, all without the overheads and challenges of maintaining an in-house team.

1. Decision Dilemma: Insourcing vs. Outsourcing:

• When deliberating whether to internally hire a social media marketing resource or engage an agency, it’s crucial to define the objective or problem prompting this decision. Social media’s importance necessitates a thoughtful approach to navigate platforms effectively.

1. Threefold Social Media Strategy Requirements:

• Social Media Strategy should encompass a concise business background, vision, mission, core values, target audience profiles, primary products or services, key KPIs, content pillars aligned with values and target customers, relevant social channels, frequency and type of content per channel, and a breakdown of the paid strategy per channel with KPIs and budgets.

1. Structural Considerations:

• Once the strategy is in place, the structure of the division becomes crucial for consistent execution, measurement, and review. Considerations include internal and external resource needs, integration of the team’s organizational structure with the broader business structure, sufficient management resources, expectations from each resource, and ongoing training plans.

1. Execution Challenges and Roles:

• Creating a dedicated social team may be ideal if the budget allows. However, challenges include effective management and continuous training due to the evolving social media landscape and the introduction of emerging platforms.

1. Why Opt for a Social Media Agency?
   • A social agency provides access to a highly skilled team at a fraction of the cost and managerial stress. It ensures industry-leading skills and output, offering a scalable service aligning with business needs. Adjusting the agency’s scope is easier in response to internal changes, avoiding challenges associated with making internal resources redundant.
2. Choosing Social Meteor:
   • Social Meteor, Perth’s premier social media marketing agency, stands out with more dedicated full-time social media specialists than any other digital agency in WA. They exclusively collaborate with brands eager to dominate their space with social. For businesses interested in partnering with WA’s top brands, reaching out to Social Meteor is encouraged.