Marketing advice for a farm.

Buy Instagram Followers do you have a farm and would you like to try to promote it online? Buy Instagram Followers Greece only if you do it right can you get more customers. Here are some useful tips

Like any other business, even farms can take advantage of the many resources that the web offers to make themselves known. And thus to acquire new customers. On the contrary: generally, agricultural activity lends itself well to storytelling, to the telling of suggestive stories capable of making the (potential) customer perceive the value of what is being sold.

But how is the marketing plan of a farm drawn up? Definitely, starting from a business plan .

The importance of the business plan

If you want to start off on the right foot, if you really want to make your farm known by acquiring new customers, the ideal thing is to draw up a business plan. What to enter? Start from the ” business idea “: explain what your business idea is, and why you think it is valid. Describe your company (managers’ and staff’s CVs, strategic choices, recent results), and all the products and services you offer.

A fundamental element to include in your business plan is the SWOT analysis :

• Strengths (strengths)
• Weakness (weak points)
• Opportunities (market opportunities to be seized)
• Threats (external threats, capable of affecting one’s objectives)

Only by putting your company philosophy , your offer and your strengths/weaknesses on paper will you be clear on what to focus on for your communication with an ad hoc marketing plan . You will know how to involve users, on what to “push” to attract attention and – therefore – to acquire new customers .

Google My Business and social networks

The first step in making yourself known is, of course, opening a website. Buy Instagram Likes Greece as long as it is taken care of: clean graphics, images taken by a professional, emotional texts that take into account keywords (and geolocation, the aim is to work locally).

The Google My Business tab is also fundamental for farms : free and extremely effective, it allows you to publish your news and be found via Google Maps. Not only that: it also hosts reviews from its customers and, as we know, word of mouth is always one of the most effective forms of advertising.

Social networks are also among the most effective marketing tools for farms. The best? Facebook and Instagram . Although it is advisable on both to do some advertisement from time to time, it is above all the type of post to be published that must be taken care of: on Buy Instagram Followers you can publish Instagram Stories that tell moments of life on the farm (milking, the preparation of the cheese, the birth of a lamb), on Facebook you can share the menu of the day, the products on offer (if you also sell through e-commerce), but also authoritative sources concerning your sector.

Also consider the idea of ​​a blog : your product must be told, so that the consumer understands how different it is to eat fresh food rather than packaged food. For him to realize it, however, you need to tell him about it. Perhaps in a suggestive way, as if it were a story (is there anything more suitable to be told than life in nature?).

Local marketing

Buy Instagram Followers if you don’t have e-commerce and you only sell local products from your farm, local marketing is essential. How to do it? In addition to the traditional way (advertisements in local newspapers, flyers, organisation of events, billboards), the web can be exploited mainly in two ways:

• with sponsored ads on Facebook (by selecting a certain kilometer radius)
• working with SEO

When you organize an event, when you want to promote your restaurant’s menu or sponsor the products you produce, take advantage of all the power and visibility that Facebook offers you . But, even before that, write the contents taking into account specific keywords and geo locating them (e.g. ostrich meat in Milan, fresh cheese in Rome, farmhouse with restaurant in Florence

You must always bear in mind that the user relies on Google when he searches for something : whether he wants to find an agritourism with a restaurant to organize his wedding dinner, a farm where your child can give milk to the calves or make a pony rides, or just a place to buy yoghourt and fresh cheeses, is the ultimate search engine it will target. This is why being found is essential.