MarkNtel Advisors has released a research report on the India Baby Food Market Size, Share, Analysis, Research, Report 2030. The research segment utilizes efficient methodologies to convey sales and revenue forecasts for the specified years, enhancing user understanding and supporting well-informed decision-making. Through a combination of qualitative and quantitative data, this report comprehensively addresses significant changes, gap analyses, emerging opportunities, trends, industry dynamics, and competitive challenges. To familiarize both existing businesses and new entrants with the present market scenario, the report delivers detailed growth prospects for the industry and concise insights into competitors.

India Baby Food Market Insights:

The India Baby Food Market size was valued at around USD 6.5 billion in 2023 and is estimated to grow at a CAGR of about 14% during the forecast period, i.e., 2024-30.

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India Baby Food Market Key Driver:

Changing Lifestyles & Eating Habits Leading to Various Medical Complications in Women – The increasing urbanization in India has led to a change in the lifestyle patterns of individuals, especially women in India. The changing lifestyle such as long working hours & eating habits like consumption of alcohol, caffeine, red meat, unpasteurized milk, and other fast food products have resulted in acute medical conditions in women. These medical conditions include Preeclampsia, Preterm Labor, etc., which causes postpartum complications and to overcome these complications the women are kept on heavy medications. The consumption of medicines by the lactating mother poses a great risk to the newborn babies, hence the mothers prefer the infant formula & the baby formula.

Additionally, according to the India Skills report 2022, the rate of employable women is steadily expanding and is recorded to be over 51.44% in 2022. Therefore, the rising working women population is likely to increase the reliability of women on this nutriment in the coming years, as it acts as a complete solution for the development of toddlers.

India Baby Food Market Possible Restraint:

Low Shelf Life & High Prices to Restraint the Sales – The shelf life of baby food varies for different products as pureed food has a shelf life of over 48-72 hours, and commercial food jars have a shelf life of 1-3 days after they are opened. This acts as a major hindrance in the sales of this nutriment since the low shelf life results in more wastage of resources.

In addition to this, the prices of this food are comparatively higher, which acts as a barrier in India since consumers are highly price sensitive. The population of India has been comprised of low-income & middle-class populations, which are cost conscious and hence purchase the products that are available at a low price & are more durable.

However, the average price of a commercial food jar is over USD10, and in a month around 10 jars are utilized, which sums up the average cost of the commercial jar to be over USD100 in a month. Therefore, consumers prefer homemade food considering it is more economically viable, hindering the sales of baby food.

Leading Companies Operating in the India Baby Food Industry:

-Nestlé India Ltd

-Nutricia International Pvt Ltd

-Abbott India Ltd

-Raptakos Brett & Co Ltd

-Mead Johnson Nutrition India Pvt Ltd

-Scientific Brain Nutraceutical Pvt. Ltd.

-Saipro Biotech Private Limited

-Happa Foods

-Early Foods

-Gerber

-Others (First solid, Heinz, etc.)

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India Baby Food Market Categorization:

The India Baby Food Market exhibits a high degree of fragmentation, categorizing into distinct segments as follows:

By Product Type

-Processed Baby Food

-Milk Formula

–Standard Milk Formula

–Follow-on Milk Formula

–Growing-Up Milk Formula

–Special Baby Milk Formula

-Dried Baby Food

-Other Baby Food

–Liquid Standard Milk Formula

–Powder Standard Milk Formula

–Liquid Follow-on Milk Formula

–Powder Follow-on Milk Formula

Among them, the Milk Formula acquired a significant share in the historical year and is estimated to gain a notable share in the coming years.

By Distribution Channel

-Retail Offline

–Grocery Retailers

—Convenience Retail

—-Convenience Stores

—-Forecourt Retailers

—Supermarkets

—Hypermarkets

—Discounts

—Warehouse Clubs

—Food/drink/tobacco/specialist

–Non-Grocery Retailers

—General Merchandise Store

–Vending

–Direct Selling

-Retail E-Commerce

Among them, Retail Offline acquired a significant share in the historical period owing to the apprehensions among consumers regarding the quality of the products.

By Age Group

-3+ years

-1-3 years

-By Category

-Organic

-Inorganic

By Region

-North

-East

-West

-South

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Frequently Asked Questions (FAQs)

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