Human Hair Extension Market Size, Analysis, Share, Research, Business Growth and Forecast to 2030

The global human hair extension market size was valued at USD 4.44 billion in 2023. The market is projected to grow to USD 7.90 billion by 2030, exhibiting a CAGR of 8.58% during the forecast period.

Information Source: https://www.fortunebusinessinsights.com/human-hair-extension-market-106648 

List of Key Players Profiled in the Human Hair Extension Market Report:

• Great Lengths (Italy)
• Balmain Hair Couture (France)
• Hairdreams Haarhandels GmbH (Austria)
• easihair pro (U.S.)
• Euro So. Cap. Srl. (Italy)
• Beauty Industry Group, Inc. (U.S.)
• Cinderella Hair Extension (U.S.)
• Hairlocs (U.S.)
• Klix Hair, Inc. (U.S.)
• UltraTress (U.S.)
• Racoon International (U.K.)
• Hair Addictionz (U.S.)
• FN Longlocks (U.S.)
• Viva Femina, Inc. (U.S.)
• Femme Extensions (U.S.)

Segments:

Demand for Clip-in Hair Extensions will Increase due to Consumers’ Growing Preference for Inexpensive Items

The market is segmented based on type into clip-in hair extension, fusion & pre-bonded hair extensions, tape-in hair extensions, and others.

One of the most popular product categories internationally is clip-in hair extensions. Unlike the majority of other product types, clip-in hair extensions are hassle-free to remove and reapply as needed by the user. Users favor these extensions more because of how easy they are to install. On the user’s scalp, tape-in hair extensions typically feel lighter than clip-in alternatives. Therefore, this product category is anticipated to witness more customer attention in the years to come.

Greater Focus on Marketing to Women Consumers to Promote Product Innovation

Based on application, females and males constitute the market segmentation.

In 2022, the female segment became the largest and is anticipated to expand significantly over the projected period. Even though men are more likely than women to experience hair loss problems, hair extensions have not yet gained widespread acceptance among men around the world. This is largely because the majority of hair extension brands have traditionally targeted female consumers when marketing their products. In the coming years, the multibillion-dollar Hollywood sector will present rich chances for hair extension brands to target the male market.

Changing E-Commerce Platform to Promote the Entry of New Companies into the Internet Market

The market is segmented into online and offline based on sales channels.

In recent years, business owners in the industry have built new websites to improve their online presence. For instance, the U.S.-based hair extension supplier SL Raw Virgin Hair introduced its first e-commerce app for iOS and Android devices in July 2021. The business gave customers nationwide access to buy its products through the new app.

Report Coverage:

The report offers: 

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
• Comprehensive insights into the regional developments. 
• List of major industry players. 
• Key strategies adopted by the market players. 
• Latest industry developments include product launches, partnerships, mergers, and acquisitions.

Regional Insights

North America Leads the Market by Building a Strong Brand Presence

In 2022, North America had the largest market. In order to build stronger brand recognition, American hair extension firms often only collaborate with well-known salons. For instance, the California-based Perfect Locks LLC, a U.S. hair extension manufacturer, only provides distribution options for reputable companies and salons. Additionally, the business demands that distributors continue to use the Perfect Locks name.

Competitive Landscape

Chief Strategies Driving Market Growth are International Expansion and Partnerships with Well-known Hairstylists

Key businesses are able to handle new market trends and acquire a competitive edge to reach new markets as they place a high priority on collaboration and partnership with hairstylists and industry experts. Throughout the projected period, product differentiation will be a major element influencing market dynamics and product sales.

Key Industry Development:

• May 2022: Beauty Industry Group (BIG), a U.S.-based beauty product supplier, announced the acquisition of Bellami Hair, a U.S.-based company specializing in hair extension and hair care products. This acquisition will likely assist BIG in growing its customer footprint and expanding its market share globally.