Expanding Commercial Electric Vehicle Adoption Beyond Urban Areas: Leveraging for Success

Electric vehicles are changing the face of sustainable transportation systems. People who wish to reduce their carbon footprints on Earth are increasing their popularity and demand for electric vehicles. EVs help significantly reduce pollution, which is the need of the hour. Apart from electric cars, we can now see electric tempo in India, which reflects the willingness of businesses to contribute their bit towards the conservation of the environment and leave as few carbon footprints as possible. 

India has taken mileage in terms of electrification of the transportation system. Switching to sustainable automobile solutions is the key to a sustainable lifestyle. While we can see a lot of EVs in two- and three-wheelers in Tier-I cities, we need to see this change beyond metro cities for an all-around sustainable approach. The penetration of electric vehicles is still relatively low, especially in Tier II, Tier III, and rural areas. We can still find a few EVs in urban areas, but we need higher penetration in rural areas. 

EVMs must mobilize customers in Tier II and Tier III cities. By increasing customer awareness and making financial incentives accessible, it is important to create an EV ecosystem in areas beyond metros. 

Drive Adoption Beyond Risk-Takers

A few cities in India, such as Ranchi, Ahmedabad, Agra, Patna, and more, make for a great market for commercial EVs, but awareness regarding EVs and their adoption is limited. The real challenge is to drive mass first-time purchases in Tier II and III cities. Also, customers and drivers are used to traditional vehicles. They have concerns regarding the maintenance and reliability of the EVs. An ecosystem needs to be developed that focuses on infrastructure, policy, consumer-related concerns, technology, etc. It is essential to develop strategies, evaluate, and revamp them based on technological advancement and market scenarios.

Spreading Awareness and Educating

A consumer or commercial vehicle driver would evaluate EVs in terms of profitability, maintenance, charging, and potential resale value. However, the higher initial cost and a lack of supportive infrastructure make them stick to conventional vehicles. It is here that educating them comes into the picture to make a positive shift towards EVs. Lower fuel costs, a lower cost of ownership, and reduced maintenance should be illustrated to the buyers. Marketing initiatives such as videos, banners, and local content can raise awareness about EV commercial vehicles in areas other than metros cities. 

Charging Network

Collaborating with the right parties will help in creating a holistic EV ecosystem to enable EVs to function from anywhere. Public and private partnerships can leverage resources, expertise, and funding to offer incentives and special electricity rates to EV owners. 

Financing Options

One simple way to promote EV sales in Tier II and III cities is to offer them finance and loan options. Innovative offers for target customers can help promote the mass purchase of commercial EVs. Apart from incentives, flexible loan terms are required for eventual large-scale deployment in the mass target market. 

To promote commercial EVs, we need robust infrastructure, constant technological advancements, improved battery efficiency, and a decrease in manufacturing costs. 

Euler- Transforming the Face of Sustainable Transportation

Electric commercial vehicles play a crucial role in promoting sustainable transportation. Companies such as Euler Motors are contributing to the preservation of the environment with their state-of-the-art electric loading vehicles. The high-load EV cargo is a green solution that will enable us to lessen our carbon footprints on the environment. 

Being one of the top e-vehicle manufacturers in India, Euler has come up with a brilliant cargo that is equipped with outstanding features:

• The EV cargos from Euler offer fast charging, i.e. 50 kms in 15 minutes.
• With the highest payload capacity of 688 kgs, it has 30% more tyre width and 88.5 NM of torque.
• Its peak power is 10.96 KW.
• The cargo features a wide windscreen and halogen headlamp.
• Euler EVs have 300 mm ground clearance.
• It comes with security features such as a liquid-cooled battery and a safe cabin. 

Smart tracking intelligence is yet another feature that gives an edge to the Euler electric cargo. A business can get real-time updates about the location of the cargo. Apart from that, the app also helps in finding the nearest station for charging electric vehicles. 

Euler aims to redefine sustainable transportation with its EV cargo, which is packed with features to make the transition smooth for companies that wish to go green. Companies that support sustainable mobility can connect with Euler Motors and become a part of the bigger cause.