Google recently announced a major update to the search algorithm and has SEOs on the edge. The March 2024 core update’s main aim is to cut down on the spammy, junk, and low-quality content floating around on SERPs. Will it be the end of the AI content? Is your website going to be hit for using AI content?
Are your major ranking pages going to be deranged? Well, let’s find out. Here are the details.
Better Quality Search Results
If we think of Google as a big library, the new changes are like having a better librarian. This librarian (the algorithm) is now smarter about which books (web pages) to show you when you ask a question.
They want you to see the most useful information, not just pages that repeat your question without giving good answers. Since 2022, they’ve been training this librarian to spot the errors, and now, they’re ready to put their training into action.
Clearing Out the Spam
Spam – we’re talking about those annoying web pages that don’t help but just try to look important. Google has set new rules to throw more useless pages out of their library. So, if the pages are faking it or trying to play tricks to seem useful, this update will throw them out.
Keeping It Real
Automation is handy, isn’t it? But some are using it to create pages in bulk with massive spam content that adds no value, hoping to fool Google. Well, Google’s not being fooled anymore. Whether it’s a robot or a person churning out these pages, they’re out if they’re not helpful.
Trustworthy Sites Only, Please
Let’s say there’s a respected website for learning, but some black hat SEOs are trying to ride that authority by putting up irrelevant content serving their means, like loan ads and guest blogs with no value. Well, Google’s not tolerating it anymore. They’re going to be tough on anyone trying to sneak their low-quality content onto a high-quality site.
No More Old-Site Tricks
Sometimes, users take over old, unused websites and put new stuff on them, hoping to get more traffic and look authoritative because the site was trusted in the past. Well, Google’s taking a stand against that trick too because it’s not fair to you, the searcher.
The Timeline
This new update, called the March 2024 Core Update, has started.
Websites have two months to ensure they’re not breaking the new site reputation rules. The rest of these changes? They’re already happening this week. Google’s saying they understand that their search is super important for people’s day-to-day questions – that’s billions of questions each day! And they want to make sure they keep improving things, keeping the spam out, and giving you the answers you need.
So, there you have it – Google’s update in simple terms.
They’re giving their search library a good clean-up, making sure that the best, most useful books (web pages) are easy for you to find, and that the ones that are just taking up space without helping are put away in the storage room or better yet, tossed out for good.
