Are you thinking of creating a video to drive success for your digital marketing efforts? Well, you surely can do that if you invest in marketing videos that engage. One such option for you in this respect is whiteboard animation.
Besides, businesses typically use whiteboard explainers to describe a process and promote their products or services. This is because of the fascinating nature of these videos, which eventually help businesses drive sales.
Moreover, you may also invest in whiteboard videos to boost your digital marketing efforts. In this post, we shall unveil to you the reasons that make whiteboard videos a perfect investment for digital marketing.
Unleashing the Power of Whiteboard Animation in Digital Marketing
We have shared reasons below to let you unleash the power of whiteboard explainer videos in digital marketing:
1. Perfect for Explaining Complex Products and Services
You may offer a complex product or service that is intricate or highly technical to describe. This is where you can capitalize on whiteboard explainer videos. Animated videos in the whiteboard style let you successfully describe complex or boring products to the audience. So, you may exploit these videos to interestingly explain your product or service to the audience.
Owing to fast-moving, detailed, and often colorful visuals, these explainer videos are fun to watch for viewers. Most importantly, whiteboard explainers encourage prospective customers to finally buy the product or service of the audience. Thus, you have a good reason to utilize these videos in your digital marketing campaigns.
2. Let You Cover Tons of Information in One Go
You may need to share tons of information about your product or service with the target audience. In such a scenario, you can count on whiteboard videos to promote your offering in one go. This is because these videos let you unfold ideas visually with a narrator describing them. Thus, you can utilize whiteboard explainers to share loads of information, which whiteboard animation services can create for you.
As a matter of fact, whiteboard videos allow you to successfully share loads of information without losing your viewers’ interest.
3. Give You a Competitive Advantage
When it comes to explainer videos in the whiteboard style, they are as effective as B2B (Business-to-Business) marketing. Because of their industrial yet casual appeal, they work well in a corporate environment.
Moreover, incorporating whiteboard videos in your digital marketing campaigns gives you a competitive advantage. By the same token, you can confidently exploit them to promote your product or service and stand out amongst competitors.
4. A Budget-friendly Option as a Marketing Video
You may not have the budget to hire real people to promote your brand, product, or service. Or you may want to promote your offer to the audience without breaking the bank. In either of the aforementioned scenarios, you can save a significant amount of money while investing in whiteboard videos.
Not to mention, animated whiteboard explainers let you fascinatingly promote a product or service. Additionally, they never cost an arm and a leg, unlike live-action videos. So, you can come up with a cost-effective whiteboard animation for marketing and captivatingly promote your product or service online.
5. An Effective Strategy for Social Media Marketing
You may want to deploy videos in your social media marketing strategy. In that case, you may consider exploiting whiteboard videos. These videos work well on social media, so they can help you get more clicks and eventually sales.
Additionally, we want to tell you an interesting fact about the best video-sharing platform, YouTube. People conduct 300 billion searches alone on YouTube. So, it makes sense why you should capitalize on whiteboard videos for marketing on YouTube.
6. Excellent Medium to Communicate Your Brand Story
At this point, you might have realized the power of explainers in the whiteboard style. However, there is still more you need to know about these one-of-a-kind explainer videos.
You can fascinatingly communicate your brand story with the audience while relying on whiteboard videos. It won’t only let you connect with your audience emotionally. But also encourage your prospective customers to try the product or service your brand offers.
7. Allow for Incorporating an Element of Humor
You may want to encourage your prospective customers to finally buy your product while bringing smiles to their faces. You surely can do that with the aid of explainer videos in the whiteboard style.
Besides, hiring amateur actors to look funny on camera to promote your product or service can annoy your viewers. Nonetheless, whiteboard animation with a laid-back style can impeccably communicate humor while effectively promoting your product or service. Thus, you can count on explainer videos in the whiteboard style in this respect.
These are some of the noticeable reasons to use whiteboard explainers in your digital marketing campaigns. Prior to diving into our conclusion, we shall share some bonus tips on creating whiteboard videos for marketing.
Bonus Tips on Creating Whiteboard Videos for Marketing
The following are some bonus tips you can capitalize on to create one-of-a-kind whiteboard animation for your digital marketing campaigns:
- Come up with a killer script for your video to make sure you effectively communicate about your product or service.
- Use a professional voice-over to accompany your script and that resonate with your brand.
- Keep the duration of your marketing video to 30 to 90 seconds to ensure your audience remembers your message.
- Try to add an element of humor to the video to make it more appealing to your target audience.
- Add a CTA (Call to action) at the end of your video to encourage customers to take the desired action.
- Conclusion
You may think of creating a video to drive success for your digital marketing campaign. If you do, you may consider investing in whiteboard animation, as it is beneficial in various ways for digital marketing. Whiteboard explainer videos are comprehensible, competitive, budget-friendly, and an excellent medium to communicate. By the same token, you can confidently create and exploit these videos to drive success for your digital marketing efforts. Lastly, partner with experts, such as an explainer video company to ensure your whiteboard explainer stands out.
