It is no secret that data protection can create a towering business advantage for top-tier brands today.
Evidently, any organization that handles user information is confronted with apprehensions on data protection – and the fact that users are becoming more cautious about information exposure has significantly altered the trajectory of how firms approach security in recent years.
Well, this rational ideology holds good even for the messaging capabilities on apps, the foundations that thrive primarily on user details eventually to help niches build & reign supremacy on all fronts – engagement, sales, revenue etc.
On those lines, let us now unravel the spectrum of privacy, its impact on SaaS apps alongside exploring the key trends that decision makers should watch out for.
Privacy comes first always: Does it?
Offlate, a majority of SaaS brands are reliant on the user interactions on apps to establish a successful revenue funnel for themselves.
Given the pivotal stance of data in these organizations, it stands to reason that information handling within businesses is more a relevant topic of discussion by the day.
This in turn throws light on the need for appropriate privacy practices from the outset, especially in cases where large volumes of details are dealt with, like the implementation of conversational capabilities using APIs in view of improved protection and efficacy.
What’s trending in the data security space?
- Evolving realm of privacy regulations :
Undoubtedly, there’s been enough focus and concern towards the regulatory standpoint in lieu of uncompromised data management across businesses.
According to a recent study, 80% of organizations have updated their privacy policies in tandem with the current state of compliance landscape over the last year.
Specifically, the GDPR introduced by the EU(European Union) has set the stage for protecting and guarding personal information on a global scale for quite some time. Besides these standard regulations, industry-specific compliance like HIPAA aids modern healthcare apps to heed to the privacy needs in this segment.
Ultimately, through these rigid norms, brands can effectively comply with the growing demands of any niche for catering a seamless UX and faster growth.
- Increased awareness is the new-normal:
Owing to the many security outages caused by global messaging giants and big corporates, consumers have been extremely concerned and hence interested in stepping up their knowledge on how exactly their data will be utilized, its purpose.
Prior to such regulatory practices, companies were used to collecting huge swaths of information without a solid plan on what they intend to accomplish with it. Not anymore!
Now as regulations continue to redefine, this increased user awareness has forced more and more organizations to adopt better privacy practices for augmented security and business outlook.
- Data transparency is still a top priority:
In an ideal world, transparency wins customers over for lifetime and the same rationale applies for the businesses too.
The widely-prevalent data angst and its associated repercussions has led to a significant increase in transparency particularly in terms of the collection and processing aspects of private information.
In reality, this clean slate display of how a firm manages user details entrusts confidence in users who then associate themselves with the brand without these fears for a lasting and successful relationship ahead.
- Increased scrutiny on third-party risk management:
Most apps in the market partake in a third-party led service to enhance their offerings as and when necessary.
Considering in-app messaging implementations, a brand could include payment gateways, social media and email integrations services for its wide-spread use cases, however it can be a cause of serious concern if left unattended on the confidentiality perspective.
As a thumb rule, businesses partaking in third-party services should adhere to the following compliance checklist to pre-empt risk in the future.
- Evaluate the vendors in terms of their security and regulatory standards
- Maintain a contractual clause/relationship to ensure compliance
- Perform audits/review of these policies time and again
- Fulfilling privacy requests using tech
Bearing in mind the increased push behind confidentiality, it only makes sense for brands to prioritize privacy measures sooner than ever.
Furthermore, owing to a certain key clause in GDPR, contemporary users feel more than obliged to take control over their data and are encouraged to raise privacy concerns henceforth.
For this very reason, brands are significantly relying on the tech advantage to tackle these subject requests in a timely manner for enhanced business and overall perception.
Making brands stand out with privacy-centric vision
All thanks to our digital footprints that even the most sensitive information of ours is out there in the open. And it is a responsibility of brands (native messaging apps included) to respect and regard data privacy of their consumers in a strategic and compliant manner.
As a considerate practice, MirrorFly enables developers to harness the power of SDKs to aid compliant and enriched messaging experiences on apps.
To sum it up, a strong internal protection mechanism in conjunction with the awareness, regulation landscape will help brands turn the tables in building positive reputation, customer relationships and better revenue prospects.
