8 Powerful Reasons You Need to Use VOD Platform

With 82% of internet traffic projected to originate from videos, the insatiable appetite for on-demand content is undeniable. From entertainment giants like Netflix and Amazon Prime Video to innovative independent creators, VOD platforms have revolutionized how content reaches audiences worldwide.

In this blog, we will discuss on an enlightening journey, uncovering eight compelling reasons why incorporating a VOD platform is essential for modern-day creators. From independent filmmakers to educators and businesses, VOD offers an indispensable tool for direct consumer connection and content distribution.

Discover the remarkable advantages and importance of VOD content categorization platforms as we navigate the ever-evolving world of digital media. Join us in exploring the boundless opportunities that await creators in this dynamic realm of on-demand video content. Let’s unlock the potential of VOD and thrive in this transformative era of digital creation.

8 Good Reasons To Start An On Demand Video Business

VOD platforms are vital tools for content creators, businesses, and educators. With numerous advantages, these platforms profoundly impact content sharing, monetization, and audience interaction. Let’s explore why creators need VOD platforms.

1. Increased Reach 

VOD platforms offer creators an unparalleled opportunity to connect with a global audience. 

Unlike conventional distribution methods restricted by costly networks or geographical boundaries, VOD channels break down these barriers. The power of the internet enables audiences worldwide to access your work, opening doors to new markets and diverse clients. 

Embrace VOD content categorization strategies to establish your presence and make a lasting impact. Also, gain the chance to engage with people from various cultures and backgrounds, all from the comfort of your creative environment. 

Now that you know the importance of content categorization, go ahead and expand your reach, build your reputation, and harness the potential of VOD distribution strategies for boundless success.

2. Monetization Opportunities

Monetization opportunities on VOD platforms have revolutionized how creators can earn revenue from video content. These platforms offer a range of models that enable creators to monetize their work effectively, such as –

PPV (Pay-Per-View): Statista projects global pay-per-view video income to reach $17.8 billion by 2024. This strategy allows producers to profit from unique or in-demand content through one-time sales. If you’re content creator, Pay Per View Platform is great choice for creators to generate revenue with PPV model.

Subscription-Based Model: Subscription-based streaming services have witnessed tremendous growth. With over 200 million subscribers worldwide, Netflix showcases the potential for steady income through subscriptions, attracting a dedicated audience.

Ad-Based Revenue Sharing: Global ad-based VOD income is predicted to reach $39.1 billion by 2024, offering producers access to a broader audience and advertisers a targeted platform to reach specific demographics.

3. User-Friendly Interface

For best practices for categorizing VOD content, any VOD platform must have a user-friendly interface because it directly affects how both creators and users utilize the platform as a whole. 

Here’s why a user-friendly interface is essential for VOD platforms, supported by compelling facts and statistics –

For VOD content categories for user engagement, it is simple for creators to publish, maintain, and organize their video material, thanks to a user-friendly interface. 

According to a Wistia poll, an easy-to-use video platform, says 71% of video marketers, has greatly boosted their productivity and efficiency while managing their video content.

A user-friendly interface ensures a smooth and enjoyable content discovery for viewers. An Accenture survey revealed that 88% of consumers are more likely to return to a platform with a positive user experience, emphasizing the importance of an intuitive interface for viewer retention.

In today’s mobile-dominated world, a responsive and multi-device compatible interface is paramount. With 52.6% of internet traffic coming from mobile devices, providing a consistent user experience across all platforms is vital.

4. Analytics and Insights

VOD platforms rely on user-friendly VOD content categorization and data-driven insights for success. 

Analytics and audience data offer producers and platform administrators valuable information, enabling effective audience engagement tactics, content optimization, and data-driven decision-making. 

Unlock the power of data and elevate your VOD platform to new heights with actionable insights!

5. Understanding Audience Behavior

According to a Deloitte survey, 47% of customers utilize streaming services like VOD platforms at least once a week. 

Analytics give content producers in-depth knowledge of user behavior, including the most popular genres, peak watching hours, and preferred devices. 

This knowledge helps creators tailor their content to meet audience preferences, resulting in increased engagement and viewership.

6. Content Performance Evaluation

In a survey by Wistia, 63% of video marketers said they rely on video performance metrics to measure the success of their content. 

Analytics enable creators to track key performance indicators (KPIs) like video completion rates, click-through rates, and audience retention.

With this data, creators can optimize their content to resonate better with their audience and create more impactful videos.

Learning from Netflix’s success, creators can leverage analytics to predict trends and produce targeted content, captivating their audience’s attention. 

Optimize your content with valuable insights and create impactful videos that resonate with your target audience.

7. Customization options

Customization sets VOD platforms apart, empowering creators to personalize their content and platform to match their brand identity and creative vision. This unique and cohesive user experience fosters brand alignment and resonates with audiences. 

Embrace customization options for your VOD platform to create an unforgettable brand journey that captivates your viewers and sets you apart.

The consistent brand presentation can increase revenue by up to 33%, says Lucidpress. Customization options reinforce brand identity, leading to higher viewer recognition and loyalty.

Website design is crucial in determining business credibility, as cited by 48% of people in a survey by Blue Corona. Customization creates an attractive, user-friendly interface, boosting user engagement through VOD content categorization and longer viewing sessions.

Personalized interfaces for different audience segments can enhance user satisfaction and loyalty, with 79% of revenue-exceeding organizations having a documented personalization strategy.

8. Marketing and promotion tools

Marketing and promotion tools are vital for a successful VOD platform strategy. They amplify visibility, attract new viewers, and foster audience engagement, leading to significant viewership and platform growth. 

Embrace these tools to propel your VOD platform to new heights of success, capturing the attention of a broader audience and maximizing your content’s impact.

Tailored campaigns increase conversion rates by up to 200%, says HubSpot. 

Utilize analytics to understand viewer preferences, delivering personalized content recommendations and promotional materials for maximizing user satisfaction and engagement.

With around 4.33 billion social media users globally in 2021 (Statista), merging with popular platforms expands the audience reach. 

Leverage social media to attract new users and broaden your content’s impact across a larger audience.

Email marketing is still one of the most powerful advertising techniques available. According to Campaign Monitor, the average return on investment for email marketing is $44. 

Final thoughts

Embracing VOD platforms can help in maximizing user satisfaction. It can empower you, as a creator, to connect with audiences worldwide and unlock their creative potential.

Also, establish a lasting presence in the ever-evolving world of digital media. VOD platforms are redefining content distribution and revolutionizing producers’ storytelling as the demand for on-demand video content rises.